Why Every Small Business Needs a Website in 2024

Let’s talk a little about the benefits of having a website. If you’re running a small business and haven’t yet gone online, you might be missing out on the opportunity to grow your business. In this article I will walk you through the importance of having a website as a small business owner. It can help you with boosting visibility, establishing credibility and getting more leads, we’ll dive into all the ways a website can grow your business.

A couple reasons why you could benefit from a website

There are plenty of reasons why a website can benefit your business. You could say it’s almost a necessity for businesses in 2024. Whether you’re just starting out or have a well established small business already, an online presence offers unparalleled opportunities for growth.

However, to make use of these opportunities, we need to understand the foundational tool - the website. In this section, we’ll delve into a few reasons why having a website could be one of the best investments for your business’s future. Let’s explore how it can open doors to new opportunities, help your market presence, and ultimately, contribute to your business’s success.

Open for business 24/7

Once you put your website online, it’s out there and ready to be discovered, at any time of the day. It doesn’t need to take any breaks or vacation days, it allows your business to be accessible at every hour of the day, weekend or not. Customers can visit your website at a time that suites their needs, unlike a physical storefront. They can look around at what your business has to offer when your far away dreaming. Your website can help you generate leads when you are out and about or just having a relaxing evening with your family.

Credibility & Professionalism

Some people might say otherwise, but first impressions matter. A modern, professional website will give your business immediately a sense of professionalism. Helping your customers gain confidence and trust in your business. More and more business are getting a website, with tools like website builders it can be as easy as a click (Although not all websites are created equally, more on that later). By presenting a polished and informative website, you communicate to your potential customer that your business is legitimate. A website offers you a platform to showcase your previous work, your certifications & awards, client testimonials and more.

Ultimately, in the eyes of the customer, the investment in a quality website is a reflection of your business’s dedication to quality and customer satisfaction.

Analytics

A website can give you as business owner valuable insights on who your customers are, what their demographic is, their preferences and more. With these insights, you can make your marketing efforts more efficient and cost effective. When you are running an ad campaign, analytics will help you measure the success of your campaign so you know when you have to tweak it. Our websites at Changing Views Media come as a standard equipped with analytics tools that help you with just that.

In short, the advantages of having a website in 2024 are plenty, from being accessible 24/7 to having professional first impression and knowing who your audience is, a website can help your business now more then ever. Making running your business, a little easier.

Not all website are created equal

It is important to note that, having a website is not the same as having a good website. I know that there are tons of resources that help you create a website in a matter of minutes. Website builders like wix.com and squarespace.com can get you started quickly and easily, with little to no cost. For some people, this is just what they need.

Why website builders might not be the right choice for your business

But they come with different drawbacks, they use cookie-cutter design that is used by the majority of websites out their. Using one of these design will make your website blend-in instead of stand-out. To your customers, you will be no different then the next business that uses it.

Next to having a cookie-cutter design, you will also be responsible for updating and managing the website yourself, which can be a daunting and time consuming task for small business owners. Needing to know what goes on a website and were, what the best practices are and so forth. All these website builders have a *batteries included* mindset, meaning that they provide everything that you could ever need in a website, it doesn’t matter if you use it or not. This can make these website fairly slow which in turn will hurt ranking performance.

That’s where we come in, Changing Views Media, our entire model is built around helping small business with their website. Instead of you having to spend hours on creating and managing the website, we do it for you. With our experience, we make sure that your website stands out from the competition and is equipped with everything you need (and nothing more) to have a success website.

Conclusion

To conclude, it is quite easy for businesses to create website themselves right now, and for some people that is just what they want. But having a good website takes a lot of time and effort, which not ever business has to spare, that’s why outsourcing a website can a good idea for you.